Sony: wij kopen geen exclusiviteit

De grote baas van Sony Computer Entertainment America, Jack Tretton, heeft zich kritisch uitgelaten over de verschillende strategieën die door concurrenten gebruikt worden en hij vertelde meteen dat Sony niet van plan is om ontwikkelaars ooit ‘om te kopen’ om een PS3-exclusive te maken.

In de laatste editie van PSM Magazine vertelde Tretton wat meer over de drie grote platformhouders:

“Microsoft is too dependent upon the third-party community, and Nintendo is too dependent upon first-party. We like to feel that we got a pretty good mix. We have a very different approach to exclusives than some of our competitors.”

“We don’t buy exclusivity. We don’t fund development. We don’t, for lack of a better term, bribe somebody to only do a game on our platform.

We earn it by saying, `You can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful. We can try to partner up with you from a technology standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you.`”