EA Sports opent weer een fysieke winkel

EA Sports heeft besloten om aankomende herfst zijn eerste fysieke winkel te openen. Deze eerste fysieke winkel zal zich in de Amerikaanse staat North Carolina bevinden, op het vliegveld van Charlotte. De uitgever hoopt dat het de eerste van in ieder geval drie nieuwe winkels is aankomend jaar, aldus EA Sports:

We just started construction on our first North American EA SPORTS retail store, which will open this fall in the Charlotte, NC, airport. It is the first of what we hope to be at least three new retail stores to open in the next year, and it’s a place people will be able to interact and buy their favorite EA SPORTS games. Experience how much interactive sports experiences have evolved over the past few years.

As pervasive as digital is, there’s still an offline component to acquiring new customers that remains important. Our approach is to be creative and innovative with whatever we’re doing offline, and ensure that it connects with our digital strategies.

[Facebook is] a piece of the new gaming ecosystem around our top EA Sports franchises. Social games are not marketing devices to us. … Our aim is to deliver fans the ability to engage with their favorite EA Sports games whenever, wherever they want – on Facebook, on mobile, tablets and, of course, consoles. Today, games are a place you go, not just a thing you buy.

Overigens is dit niet de eerste fysieke EA-winkel op deze aardbol. Een paar jaar geleden lanceerde Electronic Arts al een EA-winkel bij onze Oosterse vrienden op The Peak in Hong Kong.