Xbox-baas Phil Spencer heeft laten weten dat het geen doelstelling is om de verkoopcijfers van Sony’s PlayStation 4 in te halen. Het Xbox-team richt zich liever op de huidige klantengroep, zo vertelt Spencer:
I honestly don’t goal the team on how many units Sony sells. I think about what we’re going to do, and how many Xbox customers we have across 360, Xbox One and Windows – thinking about the combined community of people on Xbox and playing those games, and that number’s never been bigger.Mag Microsoft tevreden zijn met de huidige prestaties? Of valt er nog veel terrein te winnen? Laat het weten in de reacties!There are ways to sell consoles by losing more money on hardware and building an unnatural business construct that I’d never want to do – at the end, when people make a commitment to Xbox and the consoles they buy, the games they buy, they want to know that Microsoft and Xbox is in it for the long run. To sacrifice the long term for any short term gain doesn’t make any sense.