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Microsoft complimenteert Sony voor franchise-strategie en consumentgerichte aanpak

Dat er niet alleen maar sprake is van kwaad bloed tussen Microsoft en Sony, bewijst Phil Spencer, corporate vice president bij Microsoft Studios. De beste man complimenteerde Sony voor diens welwillendheid om te investeren in nieuwe IP’s en zijn consumentgerichte strategie.

Volgens Spencer zijn Heavy Rain en Beyond mooie voorbeelden van Sony’s bereidheid om risico’s te nemen:

Sony – and I’m focused on first-party because of what I do – I really respect their focus on investing in new things and creative things, what they’ve done with David Cage and Quantic Dream around Beyond: Two Souls and Heavy Rain. They stay committed to franchises even if they don’t sell 10 million units, they’ll stay committed to things.
Daarna ging Spencer met de billen bloot en gaf hij toe dat Sony’s PlayStation 4-onthulling zeer sterk was:
I think that long-term commitment to franchises is important, where it’s easy to pull off the Band-Aid and move onto the next thing [if it doesn’t sell]. I respect their stick-to-it-iveness. I’ll say, they’ve done a nice job with PS4… When I think about their announcement, their clear focus on a customer, leading with the value proposition of what they’re trying to do, staying true to a vision, I think they’ve done a nice job in how they defined the PS4.
Spencer was blijkbaar in een goede bui, want ook Nintendo kon op enkele complimentjes rekenen:
They have such iconic stories and this will seem somewhat random, but when we go back and do something like Killer Instinct, a little bit of the history of your franchise can actually be important part of people feeling connected. Obviously the history of Killer Instinct isn’t a history on Xbox, but it’s Rare’s history and I think the reaction when we announced it on-stage at E3 showed that playing to the people’s heart, I think Nintendo does that as well as anybody in terms of hitting the franchises and having huge success with them.
Vind jij dat Microsoft nog wat kan leren van Sony en Nintendo? Laat het ons weten in de reacties!