Volgens lifestyle portaal AskMenUK is de baas bij uitgever Activision, Bobby Kotick, één van de meest invloedrijke personen op deze planeet. In een lijstje van de 49 meest invloedrijke mannen van de wereld zette de website hem namelijk op de 16e plek. De volgende beschrijving gaven zij aan deze controversiële topman binnen de gaming wereld mee:
There are few people in the gaming industry who divide critics more than Activision Blizzard head honcho Bobby Kotick. On one hand, shareholders love his ability to generate revenue and maximize profits, while on the other hand, hardcore gamers detest his perceived arrogance and utter disregard for originality. It hardly helps matters that Kotick doesn’t sugarcoat his statements to the press. This brash 47-year-old CEO has openly admitted he has no interest in producing games that don’t have the potential to be exploited year after year on every platform imaginable — even if it comes at the expense of smaller and more creatively appealing titles.Denk jij ook dat Kotick zo invloedrijk is?He has also infuriated legions of gamers by suggesting a strong desire to raise prices and charge for cutscenes. It’s radical ideas like these that have led more than one talking head to call him “the Hitler of the Gaming Industry.” Kotick’s critics can complain until they’re blue in the face because as long as he retains control of franchises like Guitar Hero, Call of Duty and Tony Hawk, he’ll continue to be one of the richest and most influential men on the planet. And that’s something he intends to take to the bank… and to the Guinness Book of World Records. Call of Duty: Modern Warfare 2 went down in history as the most successful entertainment launch of all time, with first-day sales of over $401.6 million internationally.