- “EA has learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic. With the departure of Kathy Vrabeck, EA is reorganizing to integrate casual games — development and marketing — into other divisions of our business.”
De betrokken partijen worden dus herverdeeld binnen EA. Uiteindelijk gaan er vier partijen op in één nieuw label, zoals blijkt uit het vervolg van de verklaring:
- “We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be a new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics.”